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The ESCRIBA AG, including its affiliated companies (hereinafter referred to as “ESCRIBA”, “we”, or “us”), respects the privacy of its customers, business partners, event attendees, job applicants, and website visitors and is committed to data protection and security.
This privacy policy explains how we collect, use, and share personal information about you and how you can exercise your privacy rights. By using any of our services, you agree to the processing of your data in accordance with this privacy policy as amended by us from time to time.
We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy. This privacy policy informs you about the nature, scope, and purpose of the personal data we collect, use, and process. It also clarifies your rights. These privacy notices apply to all websites, applications, or services of ESCRIBA referred to in this privacy policy, regardless of how you access or use them, including access via mobile devices.
This privacy policy does not apply to third-party applications and software offered as part of our services, nor to third-party products and services. We enter into agreements with our customers regarding the products and services offered by ESCRIBA. The processing of personal data within the framework of partner applications (third parties) that are based on or include ESCRIBA software or cloud services is the responsibility of the partner and is subject to their privacy policy, which may differ from this privacy policy.
If you have any questions or concerns regarding the use of your personal data, you can contact us using the contact information provided at the end of this privacy policy.
The data processing on this website is carried out by the website operator. You can find their contact details in the website’s legal notice.
The use of our website is generally possible without providing personal data. However, each time a page is accessed by a person or an automated system, general data and information are collected and temporarily stored in log files on our web server. This includes information such as browser and operating system identifiers, the website from which the access originates, the subpages accessed, the date and time of the website visit, IP address, the internet service provider of the accessing system, and other similar data that serve to protect against threats in the event of attacks on our IT systems.
These data cannot be assigned to specific individuals. There is no merging of these data with other data sources. This information is used to correctly deliver and optimize our website content. We reserve the right to subsequently review these data if we become aware of specific indications of unlawful use or to provide the necessary information to law enforcement authorities in the event of a cyberattack.
You can subscribe to our newsletter via our website. For this, we collect and store your email address and information that allows us to verify that you are the owner of the specified email address and agree to receive the newsletter. Authorization is granted through a double opt-in process. We use this data solely for sending the requested information and do not share it without your consent. Please note that data transmission over the Internet may have security vulnerabilities. Complete protection of the data from access by third parties is not possible.
Our newsletter emails are sent using a tool provided by CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany. CleverReach’s privacy policy is available at https://www.cleverreach.com/de-de/datenschutz. We do not share your data with additional service providers unless legally required or for law enforcement purposes.
You can revoke your consent to store your data, email address, and their use for newsletter distribution at any time, for example via the “Unsubscribe” link in the newsletter.
Our website provides a contact form to get in touch with us. The required fields in the form collect information necessary to process your inquiry. You may also voluntarily provide additional information to help us respond more effectively.
When you submit the form, we store the data you provide for the purpose of processing your request based on your consent pursuant to Art. 6(1)(a) GDPR. By using our contact form, your data will also be added to our prospect database and subscribed to our email distribution list for further information. If you are already a customer or your inquiry relates to an existing contract, processing takes place for the purpose of contract fulfillment under Art. 6(1)(b) GDPR. We do not share this data without your consent.
We offer various informational materials on our website, such as studies, whitepapers, e-books, etc., and demo scenarios that you can download or use for free by providing your data. When you use our offers, your data will be added to our prospect database and to our email distribution list for further information. You may revoke your consent to the storage and use of your data and email address at any time.
Use of the offerings is voluntary. The data collected is based on your entries in the respective form. This data is stored on the servers of ESCRIBA AG and can only be accessed and processed by authorized personnel. We do not share this data without your consent.
We collect and process your personal data as part of applicant management for the purpose of filling positions within our company. Data is generally only forwarded to internal contacts and departments responsible for the specific application process. Any further use or transfer of your application data does not take place.
Your application data will be automatically deleted three months after the completion of the application process unless legal provisions prevent deletion, continued storage is necessary for evidentiary purposes, or you have expressly agreed to longer storage.
During your visit to our pages, we use so-called cookies. Cookies do not cause damage to your computer and do not contain viruses. They serve to make our offerings more user-friendly, effective, and secure. Cookies are small text files stored on your computer and saved by your browser.
Most of the cookies we use are known as “session cookies.” They are automatically deleted after your visit. Other cookies remain on your device until you delete them. These cookies allow us to recognize your browser upon your next visit.
You can prevent the setting of cookies by adjusting the settings of your browser accordingly. Furthermore, you can delete cookies already set at any time using your browser or other software programs. Disabling cookies may limit the functionality of this website.
We use the Google Tag Manager provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) for our website. This Tag Manager is one of many helpful marketing tools offered by Google. Through Google Tag Manager, we can centrally integrate and manage code snippets from various tracking tools that we use on our website.
Below, we will explain in more detail what Google Tag Manager does, why we use it, and how data is processed.
Google Tag Manager is an organisational tool that allows us to centrally integrate and manage website tags via a user interface. Tags are small code segments that, for instance, record (track) your activity on our website. These JavaScript code snippets are embedded in our website’s source code. The tags often originate from Google’s own products like Google Ads or Google Analytics, but third-party tags can also be integrated and managed via the Tag Manager. These tags perform various functions – they can collect browser data, feed marketing tools with data, embed buttons, set cookies, or even track users across multiple websites.
As the saying goes, “Well-organised is half the battle won!” – and this applies to maintaining our website as well. To optimise our site for you and others interested in our products and services, we use various tracking tools such as Google Analytics. These tools provide us with valuable insights into user interests, areas for improvement, and potential target audiences. To enable this tracking, we need to embed JavaScript code into our website. While we could add each code snippet individually to the source code, that would be time-consuming and hard to manage. That’s why we use Google Tag Manager. It allows us to integrate and manage all necessary scripts from one location. Additionally, the Tag Manager features an intuitive user interface that doesn’t require any programming skills. This helps us keep our tag setup organised and efficient.
The Tag Manager itself is a domain that neither sets cookies nor stores any data. It simply manages the implemented tags. The actual data is collected by the individual tags of various web analytics tools. Google Tag Manager merely transmits the data to these tools without storing it.
However, the situation is different for the integrated tags of tools like Google Analytics. Depending on the analytics tool, various data about your web behaviour may be collected, stored and processed via cookies. Please refer to our privacy texts for more detailed information on each analytics and tracking tool used on our website.
In our account settings for Tag Manager, we have authorised Google to receive anonymised data from us. This relates solely to the use and functionality of our Tag Manager account, not to the personal data collected via the code snippets. We allow Google and selected others to receive anonymised data to compile benchmarking reports. Despite thorough research, we were unable to determine exactly what aggregated and anonymised data is shared. In any case, Google removes all information that could identify our website. The data is aggregated with anonymised data from hundreds of other websites to identify user trends as part of benchmarking. Benchmarking involves comparing one’s results with those of competitors, helping to optimise processes based on collected data.
If Google stores data, it is saved on Google’s own servers, which are located around the world, predominantly in the United States. You can find detailed information about the locations of Google’s data centres at: https://www.google.com/about/datacenters/inside/locations/?hl=de
For the specific storage durations of individual tracking tools, please refer to our separate privacy texts for each tool.
Google Tag Manager itself does not set cookies and merely manages the tags of various tracking websites. Please consult our privacy texts related to each individual tool for detailed instructions on how to delete or manage your data.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which ensures the correct and secure transfer of personal data. Further details can be found at: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311141511. For more information about Google Tag Manager, we recommend reading the FAQs at: https://www.google.com/intl/de/tagmanager/faq.html.
Clicking the following opt-out link prevents Google from recording any further visits to this website via Google Analytics:
Please note: If you delete your cookies, use incognito/private mode, or switch browsers, data collection will resume.
We use the analytics and tracking tool Google Analytics (GA) by the American company Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is recorded in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and services to your needs.
Below, we will provide more details about this tracking tool, especially which data is stored and how you can prevent this.
Google Analytics is a tracking tool used for analysing data traffic on our website. For Google Analytics to work, a tracking code is embedded into our website’s code. When you visit our site, this code records various actions you take. As soon as you leave the site, the data is sent to Google Analytics servers and stored there.
Google processes the data and we receive reports on user behaviour. These can include the following types of reports:
We want to offer you the best possible service through our website. The statistics and data from Google Analytics help us to continuously improve our service.
The collected data provides us with a clear understanding of our website’s strengths and weaknesses. On the one hand, we can optimise the site to make it easier for people to find us via Google. On the other hand, it helps us better understand you as a user, so we can tailor our content and services accordingly. The data also enables us to carry out marketing activities in a more targeted and cost-effective way. After all, it only makes sense to show our products and services to people who are genuinely interested.
Google Analytics uses a tracking code to generate a random, unique ID that is associated with your browser cookie. This allows Google Analytics to recognise you as a new user. When you visit our site again, you will be identified as a returning user. All data collected is saved together with this user ID, enabling the analysis of pseudonymised user profiles.
Your interactions on our website are measured using identifiers such as cookies and app instance IDs. Interactions include all actions taken on the site. If you also use other Google systems (e.g. a Google account), data generated by Google Analytics may be linked with third-party cookies. Google does not share Analytics data unless permitted by the website operator. However, legal requirements may create exceptions.
Here are some of the cookies used by Google Analytics:
| Name | Purpose | Expiry |
|---|---|---|
| _ga | Used to distinguish visitors. | After 2 years |
| _gid | Also used to distinguish visitors. | After 24 hours |
| gat_gtag_UA | Used to throttle request rate. If GA is provided via Tag Manager, the name is dc_gtm. | After 1 minute |
| AMP_TOKEN | Contains a token for retrieving a Client ID from AMP service. | Between 30 seconds and 1 year |
| __utma | Used to track behaviour and measure performance. | After 2 years |
| __utmt | Throttles request rate. | After 10 minutes |
| __utmb | Identifies new sessions. | After 30 minutes |
| __utmc | Determines new sessions for returning visitors. Session cookie. | Until browser is closed |
| __utmz | Identifies the traffic source. | After 6 months |
| __utmv | Stores custom user data. | After 2 years |
Note: This list is not exhaustive as Google regularly updates the cookies it uses.
This overview is non-exhaustive and intended for general guidance only.
Google operates servers worldwide, with most located in the US. Therefore, your data is generally stored on American servers. The location of Google’s data centres can be found at: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed across physical storage devices to enhance retrieval speed and protection from manipulation. Each Google data centre has appropriate emergency systems in place. Even if hardware fails or natural disasters occur, the risk of service interruption remains minimal.
By default, Google Analytics stores user data for 26 months, after which it is automatically deleted. However, we can configure the retention period and choose from the following:
After the set time, data is deleted monthly. This retention applies to data linked to cookies, user IDs, and advertising IDs (e.g., from the DoubleClick domain). Reporting results are based on aggregated data, which is stored independently of user data.
Under EU data protection law, you have the right to access, update, delete, or restrict the processing of your data. You can prevent Google Analytics from using your data by installing the browser add-on for deactivating GA JavaScript (ga.js, analytics.js, dc.js):
https://tools.google.com/dlpage/gaoptout?hl=de
Please note: This only disables data collection by Google Analytics.
If you want to manage cookies in general, here are instructions for major browsers:
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More details:
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311141511
To learn more about Google Analytics, we recommend these links:
We have enabled IP anonymisation on this website. This feature was developed by Google to help websites comply with data protection regulations when full IP address storage is not permitted. IP anonymisation or masking takes place as soon as data is received by Google Analytics’ data collection network, before any storage or processing.
More info: https://support.google.com/analytics/answer/2763052?hl=de
We have activated the advertising reporting features in Google Analytics. These include demographic and interest reports (e.g., age, gender, interests), which allow us to better understand our users without identifying individuals.
More about advertising features:
https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad
You can disable the use of activity and information from your Google account in “Ad Settings”:
https://adssettings.google.com/authenticated
We use the web analytics service Hotjar on our website, provided by Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian’s STJ 3141, Malta.
Hotjar helps us better understand user behavior on our website (e.g. click behavior, scrolling patterns, interaction processes). The goal is to continuously improve our online offering and make it more user-friendly.
When using Hotjar, the following data may be collected:
Hotjar uses cookies and similar technologies to collect this information. No personal evaluation takes place. IP addresses are processed exclusively in anonymized form.
Processing is carried out solely based on your consent in accordance with Art. 6 (1)(a) GDPR, which you provide via our cookie consent tool Borlabs Cookie. Your consent is voluntary and can be revoked at any time, for example via the “Cookie Settings” link in the footer.
The purpose of using Hotjar is to improve the functionality, user experience, and performance of our website. Data is not shared with third parties nor used for advertising purposes.
We have entered into a Data Processing Agreement with Hotjar pursuant to Art. 28 GDPR. Hotjar undertakes to process all data confidentially and exclusively in accordance with our instructions.
Data collected by Hotjar is typically stored for a period of 365 days, after which it is automatically deleted.
If you do not want Hotjar to collect your usage data, you can change your preferences at any time via our cookie settings. You can also opt out of tracking by visiting:
https://www.hotjar.com/legal/compliance/opt-out
Further information on Hotjar’s data protection practices can be found at:
https://www.hotjar.com/legal/policies/privacy
Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you access one of our pages that contains functions of LinkedIn, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our web pages with your IP address. If you click the “Recommend Button” of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to assign your visit to our website to you and your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.
For more information, please refer to the LinkedIn privacy policy at: https://www.linkedin.com/legal/privacy-policy
Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
For more information on the handling of user data, please refer to YouTube’s privacy policy at https://www.google.de/intl/de/policies/privacy.
Data will only be disclosed to third parties without your consent if we are required to do so by law or if it is necessary for the performance of the contract and serves our legitimate interests, provided that your rights and freedoms are not overridden.
We share personal data with external service providers who assist us in our business operations, provide technical, sales, financial or logical services to us, or assist us in preventing, detecting, mitigating and investigating potentially illegal activities, complying with our legal obligations, enforcing our Terms and Conditions, defending legal claims, invoice collection, affiliate and reward programs and other business operations.
When we share personal data with external providers, we do so solely on the basis of an agreement that limits the processing of that personal data by the external provider to the purposes necessary to fulfill its contractual obligations to us. In doing so, the external provider is required to take appropriate security measures with regard to this data. External providers are not authorized to share personal data in any way.
We disclose personal data to law enforcement authorities, government agencies or legally authorized third parties based on a request for information or in connection with an investigation or suspicion of a criminal offense, unlawful act or other act from which legal liability may arise for us, you or another user. In such cases, we will only disclose information that we believe is relevant to the investigation or request for information.
In the event of a merger with or acquisition by another company, we may disclose information to that company in accordance with our privacy policy. If such an event were to occur, we will require the new combined company to comply with this Privacy Notice with respect to your personal information. If your personal information is collected, used, disclosed or stored for any purpose not stated in this Privacy Notice, you will be notified in advance of the processing of your information for those new purposes.
We would like to point out that you have the right to information, correction, deletion, restriction of processing, data portability (Art. 15-21 DS-GVO), as well as the right to lodge a complaint with a supervisory authority (Art. 77 DS-GVO). In these cases, you can contact us using the contact details provided at the end of this Privacy Policy.
Our company takes all necessary technical and organizational security measures to protect your personal data from loss, misuse, unauthorized access and unauthorized disclosure. To this end, we use, for example, firewalls and data encryption, as well as physical access restrictions for our data processing facilities and authorization controls for data access.
According to Art. 15 DSGVO, you have the right to information about the type, scope and purpose of the stored personal data, the right to rectification according to Art. 16 DSGVO, the right to erasure according to Art. 17 DSGVO, the right to restriction of processing according to Art. 18 DSGVO, the right to object according to Art. 21 DSGVO and the right to data portability according to Art. 20 DSGVO. With regard to the right to information and the right to erasure, the restrictions pursuant to Sections 34 and 35 BDSG apply. In addition, there is a right of appeal to a data protection supervisory authority in accordance with Art. 77 DSGVO in conjunction with § 19 BDSG.
If you have any questions about the collection, processing or use of your personal data, or in cases of information, correction or deletion of data, as well as revocation of consents granted, please contact us using the contact details provided at the end of this privacy policy.
This Privacy Notice may be amended by us at any time by posting the amended version on this website. Customers will be notified of any material changes to this Privacy Notice, if applicable, additionally by email.
Questions or comments about this policy and our privacy practices, or requests to update, change or remove your personal information, should be directed to:
or
ESCRIBA Group
Data Protection
Kaiserin-Augusta-Allee 28
10553 Berlin
ESCRIBA Group is composed of ESCRIBA AG and Escriba I-G Tech Private Limited.
Other inquiries, feedback and all other communications related to this website should be sent to: marketing@escriba.de.
Why ESCRIBA? ESCRIBA stands for 25 years of living digitalisation in companies. Our heart beats for digital processes and scalable technologies, which we develop on our own no- and low-code platform. With this, we create groundbreaking results in a short time and bring your software world up to speed. Choose from our wide range of pre-packaged solutions or let us develop customised software for your personal use. more >>
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Simply register here for our e-mail distribution list.
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