Privacy Policy

ESCRIBA AG, including its affiliates (hereafter referred to as “ESCRIBA”, “we” or “us”) respects and is committed to protecting the privacy and security of its customers, business partners, event attendees, job applicants and website visitors.

The following Privacy Policy explains the ways in which we collect, use and share personal information about you and how you can exercise your privacy rights. By using any of our services, you consent to the processing of your data in accordance with this Privacy Policy as it may be amended from time to time by us.

Scope

We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. With this data protection declaration we inform you about the type, scope and purpose of the personal data collected, used and processed by us. In addition, you will be informed about the rights to which you are entitled. The Privacy Notice applies to all ESCRIBA websites, applications or services referred to in this Privacy Notice, regardless of how you access or use them, including access via mobile devices.

This Privacy Policy does not apply to third-party applications and software offered as part of the Services, nor does it apply to third-party products and services. We enter into contracts with our customers for the products and services offered by ESCRIBA. The processing of personal data in the context of partner applications (third-party providers) that are based on or include ESCRIBA software or cloud services is the responsibility of the partner and is subject to its privacy policy, which may differ from this Privacy Policy.

If you have any questions or concerns about the use of your personal data, you can contact us using the contact details provided at the end of this Privacy Policy.

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.

Data collection and use

Website

The use of our website is generally possible without providing personal data. However, with each website call by a data subject or an automated system, general data and information is collected and temporarily stored in log files of our web server. This includes the identification data of the browser and operating system used, website from which the access is made, sub-websites that are accessed on our website, date and time of website access, the IP address, the Internet service provider of the accessing system and other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

This data cannot be assigned to specific persons. This data is not merged with other data sources. This information is used to correctly output and optimize our website content. We reserve the right to check this data retrospectively if we become aware of specific indications of unlawful use and, in the event of a cyber attack, to provide the law enforcement authorities with the information necessary for prosecution.

Contact form and e-mail inquiries

With the use of the contact form on our website or in the case of inquiries by e-mail, we store the information you provide, including contact data, for the purpose of processing your inquiry and in the event of subsequent orders or inquiries. This information is provided by you on a voluntary basis. We do not pass on this data without your consent. We would like to point out that data transmission on the Internet can have security gaps. A complete protection of data against access by third parties is not possible.

Registration on our website

You have the option of registering on our website by providing personal data to set up a user account. The collected data results from your entries in the registration input mask. This data is stored on the servers of ESCRIBA AG. They can only be viewed and processed by authorized persons. Registration is on a voluntary basis. Registered persons are free to change their personal data at any time or to delete the user account and to revoke their consent to data collection and processing at any time in the future without giving reasons. The established user account will then be closed and your personal data deleted.

Registered users have the possibility to use demo services provided by us. All data entered for the use of the respective service will be used exclusively for the respective demo purpose and temporarily stored. After completion of the demo or output of a file, the data will be deleted from our server and will not be further processed or even passed on.

Newsletter subscription

If you would like to receive the newsletter offered on the website, we request your e-mail address as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected. Authorization takes place via the double opt-in procedure. We use this data exclusively for sending the requested information.

The dispatch of our newsletter is carried out with the help of a tool from CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany. You can find CleverReach’s privacy policy at https://www.cleverreach.com/de/datenschutz. Your data will not be passed on to other service providers unless there is a legal obligation to pass it on or the passing on serves law enforcement purposes.

You can revoke your consent to the storage of data, e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.

Applications

We collect and process your personal data within the scope of applicant management for the purpose of filling positions within our company. As a matter of principle, data is only forwarded to the internal contact persons and specialist departments responsible for the specific application process. Personal application data will not be passed on in any other way or used for any other purpose.

Your personal application data will be deleted automatically three months after completion of the application process. This does not apply if legal provisions prevent deletion, if further storage is necessary for the purpose of providing evidence, or if you have expressly consented to longer storage.

Cookies and Tracking

Cookies

In the course of your visit to our website, we use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can prevent the setting of cookies by our and other Internet sites at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, you can delete cookies that have already been set at any time using an Internet browser or other software programs. This is possible in all common Internet browsers. When deactivating cookies, the functionality of this website may be limited.

[borlabs-cookie type="btn-switch-consent" id="ID of the Cookie"/]

Google Tag Manager Privacy Policy

For our website we use the Google Tag Manager of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). This tag manager is one of many helpful marketing products from Google. Through Google Tag Manager, we can centrally incorporate and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it, and in what form data is processed.

What is the Google Tag Manager?

Google Tag Manager is an organizational tool that allows us to incorporate and manage website tags centrally and through a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be included and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course, this also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The collected data from these tools show us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of each tracking tool separately in our source code. However, this requires quite a lot of time and it’s easy to lose track. That’s why we use the Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one place. Moreover, Google Tag Manager offers an easy-to-use interface and you don’t need any programming skills. This is how we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the various web analytics tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.

However, the situation is quite different with the embedded tags of the various web analytics tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only about the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus consent to the anonymous sharing of our website data. Which summarized and anonymous data is forwarded exactly, we could not find out – despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on Google’s own servers. The servers are distributed all over the world. Most of them are located in America. You can find out exactly where Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de.

How long the individual tracking tools store data from you can be found in our individual privacy texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311141511. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) of the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:

  • Audience reports: through audience reports, we get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports help us analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
  • Behavior reports: This is where we learn how you interact with our website. We can track the path you take on our site and which links you click.
  • Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Wert:2.1326744211.152311141511-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

Name: _gid
Wert:2.1687193234.152311141511-1
Purpose: The cookie is also used to distinguish the website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_Value: 1
Purpose: Used to lower the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_ .
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year.

Name: __utma
Wert:1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After you close the browser.

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be complete, as Google also changes the choice of their cookies again and again.

Here we show you an overview of the most important data collected by Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “on the move” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you view only one page on our site and then leave our site.

Account creation: when you create an account or make an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in a shortened form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP- location determination.

Technical information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data include contact details, any ratings, playing media (for example, if you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has its servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de.

Your data is distributed on different physical disks. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data center, there are corresponding emergency programs for your data. If, for example, Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Once the specified period has expired, data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the European Union data protection law, you have the right to obtain information about your data, update it, delete it or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables the collection of data by Google Analytics.

If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311141511. We hope we have been able to provide you with the most important information regarding Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities if they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests.
We have enabled promotional reporting features in Google Analytics. The demographic characteristics and interests reports contain information on age, gender and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. You can learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop the use of the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated via checkbox.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from collecting further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics data processing addendum
We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (ad reports, remarketing, cross-device reports, and interest and demographic reports) to get aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.

What makes this special is that it is cross-device tracking. That means your data can be analyzed across devices. By enabling Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live, or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are also added. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual person data. In your Google account, you can manage this data or delete it.

LinkedIn

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you access one of our pages that contains functions of LinkedIn, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our web pages with your IP address. If you click the “Recommend Button” of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to assign your visit to our website to you and your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.

For more information, please refer to the LinkedIn privacy policy at: https://www.linkedin.com/legal/privacy-policy

Xing

Our website uses functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time one of our pages containing Xing functions is called up, a connection to Xing servers is established. As far as we are aware, no personal data is stored in this process. In particular, no IP addresses are stored or usage behavior evaluated.

For further information on data protection and the Xing Share button, please refer to Xing’s privacy policy at https://privacy.xing.com/de/datenschutzerklaerung.

YouTube

Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

For more information on the handling of user data, please refer to YouTube’s privacy policy at https://www.google.de/intl/de/policies/privacy.

Disclosure of data

Data will only be disclosed to third parties without your consent if we are required to do so by law or if it is necessary for the performance of the contract and serves our legitimate interests, provided that your rights and freedoms are not overridden.

We share personal data with external service providers who assist us in our business operations, provide technical, sales, financial or logical services to us, or assist us in preventing, detecting, mitigating and investigating potentially illegal activities, complying with our legal obligations, enforcing our Terms and Conditions, defending legal claims, invoice collection, affiliate and reward programs and other business operations.

When we share personal data with external providers, we do so solely on the basis of an agreement that limits the processing of that personal data by the external provider to the purposes necessary to fulfill its contractual obligations to us. In doing so, the external provider is required to take appropriate security measures with regard to this data. External providers are not authorized to share personal data in any way.

We disclose personal data to law enforcement authorities, government agencies or legally authorized third parties based on a request for information or in connection with an investigation or suspicion of a criminal offense, unlawful act or other act from which legal liability may arise for us, you or another user. In such cases, we will only disclose information that we believe is relevant to the investigation or request for information.

In the event of a merger with or acquisition by another company, we may disclose information to that company in accordance with our privacy policy. If such an event were to occur, we will require the new combined company to comply with this Privacy Notice with respect to your personal information. If your personal information is collected, used, disclosed or stored for any purpose not stated in this Privacy Notice, you will be notified in advance of the processing of your information for those new purposes.

Retention and deletion of data

We would like to point out that you have the right to information, correction, deletion, restriction of processing, data portability (Art. 15-21 DS-GVO), as well as the right to lodge a complaint with a supervisory authority (Art. 77 DS-GVO). In these cases, you can contact us using the contact details provided at the end of this Privacy Policy.

Protection of your data

Our company takes all necessary technical and organizational security measures to protect your personal data from loss, misuse, unauthorized access and unauthorized disclosure. To this end, we use, for example, firewalls and data encryption, as well as physical access restrictions for our data processing facilities and authorization controls for data access.

Right to information and revocation

According to Art. 15 DSGVO, you have the right to information about the type, scope and purpose of the stored personal data, the right to rectification according to Art. 16 DSGVO, the right to erasure according to Art. 17 DSGVO, the right to restriction of processing according to Art. 18 DSGVO, the right to object according to Art. 21 DSGVO and the right to data portability according to Art. 20 DSGVO. With regard to the right to information and the right to erasure, the restrictions pursuant to Sections 34 and 35 BDSG apply. In addition, there is a right of appeal to a data protection supervisory authority in accordance with Art. 77 DSGVO in conjunction with § 19 BDSG.

If you have any questions about the collection, processing or use of your personal data, or in cases of information, correction or deletion of data, as well as revocation of consents granted, please contact us using the contact details provided at the end of this privacy policy.

Changes to the privacy policy

This Privacy Notice may be amended by us at any time by posting the amended version on this website. Customers will be notified of any material changes to this Privacy Notice, if applicable, additionally by email.

Contact

Questions or comments about this policy and our privacy practices, or requests to update, change or remove your personal information, should be directed to:

datenschutz@escriba.de.

or

ESCRIBA AG
Data Protection
Kaiserin-Augusta-Allee 28
10553 Berlin

Other inquiries, feedback and all other communications related to this website should be sent to: marketing@escriba.de.

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